The product has been created by Pawan Sinha, an associate professor of neuroscience at the Massachusetts Institute of Technology (MIT). Sinha had entered the Limca Book of Records in 2008 for his creation. The product had been available at Tanishq stores for the last one year; but now, it is available for sale in Ludhiana with a new brand name, Dijyo, said Rajiv Arora, CEO of Dijyo. It was formally launched in the city on Friday evening.
The price of this spiritual pendant ranges from Rs 12,000 to Rs 15,000 and it can be worn in a gold chain or mangal sutra, Arora added. The Bhagwad Gita on pendent has been made using nanotechnology and it can be read using a microscope, said Vikas Vashisht, regional manager of Dijyo, adding that so far, more than 15,000 pieces have already been sold off in the last one year. The money raised in selling these pendants will go into the treatment of congenitally blind children whose families are too poor to afford medical help.