HIGHEST PARTICIPANTS IN THE DIGITAL DANCE CHAIN MARATHON

To Entertain People with BIHU Dance Tradition, AASHIRVAAD ATTA an ITC Group company of Bangaluru, Karnataka, India organized a world record event at multiple venues in Assam, India with the theme of “Match the Bihu Beat with Aashirvaad 4 Step Advantage Challenge ” wherein 3000+ Local Citizens from various part of the state participated and completed traditional bihu dance simultaneously in the chain to match Digital Bihu Dance Characters on Screen and set a New World Record on 17th April 2023 at Assam, India.